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Preserving Tradition, Embracing Innovation: A Journey through Katz’s Delicatessen

May. 22, 2024 by Jill Carvajal

In this episode of Schneps Connects, we delve into the captivating history and enduring legacy of Katz’s Delicatessen, a cherished institution in New York City since 1888. Jake Dell, the fifth-generation custodian of Katz’s, joins us to recount the deli’s evolution amidst the ever-changing landscape of NYC. From its iconic “Send a Salami to Your Boy in the Army” campaign to the traditional ticket system, Jake shares insights into the family business and invaluable lessons for entrepreneurs, especially in the demanding restaurant industry of NYC. He unveils some of Katz’s secrets, including the meticulous pastrami-making process that sets them apart, and discusses the enduring allure that keeps customers lining up daily. From expanding catering services to international shipping, Jake reflects on the milestones and challenges of running Katz’s, highlighting his proudest achievements and future aspirations. With a nod to its celebrity following and film appearances, Jake offers a glimpse into the deli’s cultural impact and what lies ahead for this beloved New York institution.