You are reading

MTA bans alcohol ads from transit system, Dromm a big supporter of decision


Oct. 25, 2017 By Tara Law

The MTA board voted unanimously today to eliminate alcohol advertisements from the NYC transit system, bowing to pressure from health advocates who claim they target children and low-income minorities.

The vote will not affect ads that are already up, since they will stay up until a given contract expires. But starting Jan. 1, no new alcohol ads–whether it be for wine, beer or liquor–will be placed. The ban applies across the entire MTA system, which includes Metro-North train cars, subway stations, inside cars, and on MTA buses.

The value of the ads is about $2.5 million annually.

Activists and politicians, including Council Member Daniel Dromm of Jackson Heights, gathered before the board meeting at the MTA’s Manhattan headquarters to urge board members to ban them.

The press conference was orchestrated by the organization Building an Alcohol Ad-Free Transit (BAAFT), which is dedicated to eliminating the ads.

Council Member Dromm explained that he felt personally invested in the initiative since he first met BAAFT activists about two years ago. Dromm struggled with alcohol addiction in his youth, but has been sober for 26 years.

Dromm worked as a fourth-grade teacher at P.S. 199 in Sunnyside for 25 years. He said it was difficult to see teenagers he had taught when they were young children struggle with addiction.

Daniel Dromm

“I know the detrimental effects of abuse, and to the extent that we can, we should prevent young people from getting involved with alcohol,” Dromm said.

“It’s important that our public services reflect the values of our city,” he added.

Louis Bailey, BAAFT’s community organizer and outreach coordinator, said that he was glad that the MTA has banned the ads.

“I think it’s a great step,” said Bailey. “There’s no place in transit for alcohol ads.”

Bailey said that he was troubled to see alcohol ads next to ads for children’s movies. He also claimed that there are more alcohol ads in poorer neighborhoods and neighborhoods of color.

BAAFT launched an online petition in June 2015 that called for getting rid of the ads.

“Hundreds of thousands of NYC schoolchildren use public transit every day as their ‘yellow school bus,’ [and] it is unacceptable that the MTA would expose young people to messages glorifying alcohol use…,” the petition read.

The petition received over 1,000 signatures.


email the author:
No comments yet

Leave a Comment
Reply to this Comment

All comments are subject to moderation before being posted.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent News


Jun. 17, 2024 By Athena Dawson

Are you a fan of dramatic plays and tear-jerking comedies? Head to Travers Park this Wednesday for a free performance of Shakespeare’s Comedy of Errors, hosted by the Mobile Unit of The Public Theatre.  Located at 78th St. and 34th Ave. in Jackson Heights, the Shakespeare in the Park series will grace Queens’ public stage on June 19th at 6 p.m. for a truly unforgettable performance. The 90-minute play will provide a bilingual English and Spanish adaptation for audience members to enjoy. 

Teen robbed of pricey AirPods by shirtless suspect near Queens Center Mall: NYPD

A 17-year-old girl was walking to the Queens Center Mall earlier this month when a bare-chested stranger snatched a pricey pair of Apple AirPods from her ears in broad daylight.

Police from the 110th Precinct in Elmhurst reported that the grand larceny occurred at around 4 p.m. on Tuesday, June 6. The youngster was about to enter the mall at 90-15 Queens Blvd. when the perpetrator came up behind her and forcibly removed the AirPods before running off in an unknown direction, police said. A pair of high-end Apple AirPods can cost up to $500.

Urgent manhunt underway for ‘animal’ who allegedly raped a 13-year-old girl in Flushing park on Thursday: NYPD

The NYPD announced a $10,000 reward is being offered for information that leads to the arrest of a Hispanic man who allegedly raped a 13-year-old girl in a wooded area of Kissena Corridor Park on Thursday afternoon.

More than sixty investigators were at the crime scene late into the night. During a press briefing by NYPD brass on Friday, Chief of Department Jeffrey Maddrey said that the manhunt was expanded city-wide and that the department would spare no expense until the suspect was apprehended.

Southeast Queens man arraigned on weapons charges after cops search his ‘ghost car’ near LaGuardia Airport: DA

A Hollis man was criminally charged after police discovered a cache of weapons in his vehicle during a traffic stop. He was pulled over for driving a “ghost car” with obscured license plates in East Elmhurst near LaGuardia Airport during the early morning hours of June 12.

Judd Sanson, 27, of Jamaica Avenue, was ordered held without bail after he was arraigned in Queens Criminal Court on Thursday afternoon on a criminal complaint charging him with multiple counts of weapons possession, unlawful possession of pistol or revolver ammunition, and unlawful use of a police uniform or emblem and other crimes after the arsenal was found in his SUV.

‘Ghost car’ driver arrested in East Elmhurst after traffic stop reveals weapons, threatening note: NYPD

Police from the 110th Precinct in Elmhurst discovered an arsenal of weapons in a ghost car they pulled over on Ditmars Boulevard and 86th Street in East Elmhurst early Wednesday morning.

NYPD Chief of Department Jeffrey Maddrey held a press briefing at the 110th Precinct on Wednesday afternoon to discuss what the sergeant and three officers from the 110th Precinct public safety team found when they pulled over a black Ford Explorer at around 1:30 a.m. because it had blacked-out license plates.