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Longtime Indian restaurant changes name, aims to attract wider customer base

Chilli

Oct. 28, 2015 By Michael Florio

An Indian restaurant that has been located on 74th Street for the past 25 years has recently undergone a makeover.

The restaurant, formerly called “Tawa Tandoor,” was re-named “Chilli” last month in order to appeal to a wider customer base, according to Tasawar Hussan, the owner of the 37-56 74th Street establishment.

Hussan believes that he will attract more people to the restaurant with the new name.  He said it’s less ethnic and much easier to remember.

“Everyone likes Chilli,” he said. “Our other name was too long and confusing.”

While the restaurant primarily serves Indian food, it does offer Asian fusion dishes, such as sweet and sour chicken, chicken Manchurian, and crispy whole red snapper.

The restaurant’s hours and menu have remained the same, despite the change in the name.

The restaurant will continue to be open from 11:30 am to 11 pm during the week and 11:30 am to 12 am on weekends.

It will continue to offer both buffet and a la carte entrees. Buffet items include goat curry, chicken tikka masala, hakka noodles, a variety of rice dishes, as well as a salads and desserts. The buffet costs $11.95.

Hussan said some of his customers initially thought that his establishment closed and a new restaurant had opened.

However, Hussan said his loyal customers now know that little has changed and continue to come to eat.

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