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Burger joint to open on 37th Avenue, with emoji theme

emojiOct. 23, 2015 By Michael Florio

Emojis aren’t just for keyboards anymore.

Emoji Burger, an all-natural burger joint, is scheduled to open at 80-07 37th Ave by the end of November, according to owner Jarvis Fernandez.

The restaurant will offer a variety of burgers, with the meat patties consisting of vegetarian-fed beef. All vegetables will be pesticide free.

The menu consists primarily of burgers, French fries, hot dogs and milk shakes. There will be a wide selection of burger choices.

Each burger will be named after an emoji, the popular digital icons often used in text messages.

One burger will be named after the emoji smiley face. This item will feature a beef burger patty, cheddar cheese, avocado, black beans and a homemade chipotle sauce.

Other burgers will be named after the wink (the winking emoji), the thumbs up as well as the hands up.

The menu will also feature turkey and veggie burgers. All of the sauces will be made on location.

Fernandez is keeping the rest of the menu under wraps until he opens.

He decided to open the restaurant after noticing a lack of all-natural burger joints in Jackson Heights.

“You can get a frozen burger anywhere,” he said. “No place is offering fresh, natural burgers.”

He added that people have become conscious of what they eat and do not want to consume frozen foods anymore.

“I won’t serve people something that I wouldn’t eat,” he said. “People will appreciate how fresh our food will be.”  .

Fernandez, along with his wife Yaina, also own Just Made 4 U, an eatery located on the same block. It is known for its salads, wraps and crepes.

Fernandez did say that they do have one burger on the menu at Just Made 4 U. It is made with all natural meat and there are customers who go to there just for the burger.

The close proximity of the two establishments will help the couple run both eateries, which played a big part in why they selected the location.

As Emoji Burger gets closer to opening a buzz is beginning to grow.

“A lot of people stop by and ask when we are opening,” he said.

Their existing eatery

Their existing eatery





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