June 17, 2022 By Michael Dorgan
The owners of the popular video game Angry Birds will open the company’s first-ever retail store later this year inside a Flushing mega-development.
Rovio Entertainment Corporation, a Finnish company that created the game and turned it into a global phenomenon, will open an Angry Birds-themed retail store and café at Tangram — a massive mixed-use development located on the corner of College Point Boulevard and 39th Avenue in downtown Flushing.
The store, which will be called “iSwii by Angry Birds,” will be stocked with the country’s largest collection of Angry Birds merchandise. It will also feature a bakery that will offer sweet treats such as cake pops, macarons and bubble tea.
There will also be interactive experiences for customers, although those details have yet to be released. The store is scheduled to open in November.
Rovio Entertainment Corporation is looking to take advantage of the game’s popularity and global appeal by opening the store.
Angry Birds first launched as a puzzle game for mobile phones in 2009 and is based on a flock of angry birds that try to save their eggs from green-colored pigs. Angry Birds has achieved worldwide success and has also been released for personal computers and gaming consoles.
The game was turned into two computer-animated comedy films while a Netflix series was released earlier this year.
Laura Chen, a spokesperson for Tangram, said that “iSwii by Angry Birds” is an exciting addition to the 1.2-million-square-foot development.
“This unique concept will feature endless interactive technology, bright digital visuals, trendy fun culinary sweet treats, and the coolest-ever themed shopping experience,” Chen said.
“We truly can’t wait to amplify that feeling throughout Tangram.”
The store will be a component of the Tangram development, which features a massive 275,000 sqft. two-level retail space that includes international stores, a food court and a state-of-the-art movie theater. The theater, which features a 4DX auditorium, opened in November.
The overarching development also includes 324 luxury apartments, 48 office condos, and a four-star branded lifestyle hotel.